Aurore Story
The love of jewelery is in our DNA and flows through our blood. From generation to generation, expertise and the passion for jewelery has been passed on in our family. In 2020 Aurore was created - a luxury jewelry brand for the modern woman. Jewelery with a classic beauty and an innovative, fresh touch. Jewelery that not only radiates from the outside, but has also come to life in a special way. So that future generations can continue to enjoy all this beauty.
'A next generation of jewelry for the next generation'



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Our jewelry is made from 18 carat recycled gold. In addition, we use diamonds that are mined in a laboratory . So a real diamond, but from a different source. The quality and properties are exactly the same as those of natural diamonds, but in our opinion the lab diamond has a number of major advantages. By using lab diamonds, no mines need to be dug. By doing so, we do not contribute to the depletion of natural resources and possible ethical abuses in the diamond mines.
Thanks to the use of lab-grown diamonds and because we are close to the source, Aurore jewelery also has an excellent price/quality ratio . Aurore jewelry is 20-60% cheaper than comparable gold jewelry with natural diamonds.
The name Aurore
Aurore is named after the natural phenomenon Aurore, which means sunrise or new day. We are also starting a new chapter with our jewels. Moreover, the play of light and colors of this impressive natural phenomenon is a great source of inspiration for the selection of our diamonds. With the different settings and cuts, we want this gemstone to shine just like the northern lights.
